Retired Villainess Transmigrates into a Cannon Fodder - Chapter 729
Golden Agent of the Adonis (49)
Chu Xiang arranged her three-bedroom apartment into a bedroom, a study and a gym. She exercised daily and took Chinese herbal medications to regulate her body. It was not that obvious to others, but she herself felt much more comfortable.
Taking advantage of these few days of rest, she contacted Fang Zhenxuan for a chewing gum advertisement. This brand ranked second among all chewing gum brands and was very well-known. It stood to reason that it was impossible for Fang Zhenxuan, a newcomer, to make an appearance for an advertisement like this since he probably wouldn’t have the popularity to bring in huge sales.
However, they finally agreed because Chu Xiang gave them a marketing plan that they were reluctant to give up. In fact, even the advertising script was written by Chu Xiang.
In addition to moving, Chu Xiang had been busy with this matter for the past few days in a very low-key manner without making any commotion about it. When she asked Xiao Lin to report the deal to the company, Xiao Lin was so excited that she couldn’t help screaming, “Sister Xiangxiang! You’re too awesome! Why do I feel that you have been enlightened after the incident and you became so powerful in every aspect?!”
Chu Xiang laughed and said, “Haha, what do you mean enlightened? Hurry up and report this. Also, find a male assistant for Zhenxuan at the company. It will be more convenient for him to have a colleague of his gender by his side and fans will also be more willing to accept it. Then, help me get a photographer as well. On the day of the commercial, we will take a few shots by ourselves since we haven’t updated our Weibo page for a few days now.”
Xiao Lin responded immediately, “Sister Xiangxiang, don’t worry, I will not let you down since you’ve done everything in your power to secure us this opportunity. Just wait for my good news!”
As an assistant herself, Xiao Lin was very familiar with the other assistants in the company. She had her own circle and on the way to the company, she had already figured out which assistant had the more suitable personality to work with Fang Zhenxuan. Therefore, she directly called him to ask if the other party was willing to take up this job.
Of course, assistants also wanted to work with the bigger stars. The future of newcomers was unknown, so some good assistants might not be willing to accept. However, this person and Xiao Lin had a rather solid friendship. After hearing Xiao Lin’s explanation, he agreed without saying another word. In regards to this, Xiao Lin was actually Chu Xiang’s assistant, but the agent had made her appear to be an inseparable part of the current team that she was forming. Hence, Xiao Lin often helped Fang Zhenxuan run errands as well.
The company soon found out that Chu Xiang had won the endorsement of Dazhen Chewing Gum for Fang Zhenxuan as they were unable to hide their surprise. No one knew that Chu Xiang was this powerful when she was the agent for Chen Lifeng previously. To be able to secure a deal with Dazhen, who was ranked 2nd in the industry, how strong did her connections have to be?
It’s a pity that the endorsement could only be signed for one year and the salary was not that high. The company contacted Chu Xiang and asked her if she could give this opportunity to other artists of the company, whereas they would compensate her with other resources.
Chu Xiang rejected it straightforwardly. No one knew how Chu Xiang made talks with the Dazhen Company, but Chu Xiang knew about it himself. If Dazhen’s sales could surpass that of the number one spot, Jianyun, then they would renew their contract with Fang Zhenxuan for two years. Besides, each box of chewing gum would have a half-body photo of Fang Zhenxuan printed on it.
The marketing plan she made had never failed and the commercial script she wrote would definitely leave a deep impression on the audience. Achieving number one in sales was practically a given, so it was natural that she wouldn’t exchange this opportunity for other resources.
The company also knew that it was not easy for her to obtain such resources for Fang Zhenxuan, so they did not force her in any other way when she refused the trade. If she continued with this momentum, it might make Fang Zhenxuan popular, which would be a good thing for the company.
The commercial script she wrote was for Fang Zhenxuan to play the school grass(5). He wore a pair of white shirt and jeans whilst carrying a schoolbag on one shoulder. He then accidentally bumped into a lost girl on the youthful campus and dropped a box of Dazhen chewing gum from the collision.
(T/N: Refers to the most handsome student in a school, which was tacitly agreed by every other student)
Then, Fang Zhenxuan bent down and picked up the chewing gum. He gave it to the girl, showing a charming smile and telling her, “No matter what sort of troubles you encounter, remember to take good care of yourself~”
Fang Zhenxuan then waved to the girl before running to the basketball court to play with his classmates. Afterwards, the girl held the box of chewing gum and looked longingly at his disappearing frame. As if encouraged by his confident smile, she slowly smiled.
When shooting, the crew would have to take a close-up of Fang Zhenxuan’s smile. It must be bright and capable of making the public feel the same confidence and joy. He was previously a school grass and a top student, so this kind of plot was very suitable for him. It would make it easier for netizens to imagine this scene happening in real life, making the impression linger in their minds for a longer time. Who wouldn’t want to meet such a handsome and sunny boy when they were down?
This advertising and marketing strategy mainly targeted the student population, especially girls. When Dazhen’s official blog announced that Fang Zhenxuan was going to be the latest brand ambassador, netizens were surprised. It seemed that he had only debuted for half a month, so how could he be the new ambassador?
However, the number of netizens who follow Dazhen’s official page was not enough, so this matter had not expanded much. It was merely circulating between a small circle of fans, but they felt that the endorsement pictures turned out really good.
Not long after that, Dazhen’s online and offline advertising spaces were fully replaced with Fang Zhenxuan’s promotional pictures. With that, Dazhen’s new advertisements were also officially launched on major platforms.
Netizens were stunned immediately. The photos of other artists that they obsessed over were handsome? It seemed like the epitome of true handsomeness was none other than Fang Zhenxuan!
On the first day of the advertisement’s launch, Fang Zhenxuan sat at the top of the trending searches for the 3rd time after his fortnight-long debut.
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